The Clinic

The Clinic

We were tasked to develop a brand from the ground up when the owners of The Clinic approached us with their goal to open an approachable, youthful on-ramp for people new to Medspa procedures. Our challenge was to produce a brand that tore down stereotypical beauty barriers and fostered a safe, inclusive space for skincare procedures. We needed to develop a brand that listened, communicated with their audience in a friendly manner, and emoted authenticity and expertise.

Our process included exploratory mood boarding to hone in on the elements most important, visually and emotionally, for the owners. We iterated to develop four distinct brand directions that all responded to the goals of the project and aligned with initial mood board feedback. Upon selecting a direction, we embarked on several rounds of review and iteration to narrow in on the ultimate brand guidelines, including examples of application.

Since developing their brand, we have worked with The Clinic to bring their brand to life through the design of their website, business cards, in-clinic collateral, and more.

Loopie Laundry

Loopie

When Loopie Laundry came to us looking for creative strategy and campaign development, we knew we had a great opportunity on our hands. Loopie is a mobile app laundromat, connecting people who don’t have the time or desire to deal with their own dirty laundry with people who can wash and dry at home and earn money doing it.

In today’s world, where there’s a new app almost every day, we knew we had to develop a campaign that communicated Loopie’s incredible value, in a way that was compelling and easily digestible.

We created a series of static images as well as an animated explainer video incorporating Loopie’s branding with iconography and easily relatable visuals in order to capture our audience’s attention in a dynamic, eye-catching way. Direct, value-driven copy called to an audience of modern, busy people looking for a solution to their laundry problems.