Posted on December 1, 2021
Palmdream’s ownership approached Aux Creative to help them launch their coconut water brand in the US market via Amazon. Our challenge was to take an established brand in other parts of the world and reinvigorate it, specifically tailored for the US consumer and Amazon marketplace.
We began with market research to help identify key messaging pillars for our audience with the goal to awaken their taste buds to the way coconut water should taste. We identified that focusing on Palmdream’s premium taste and social responsibility would be key in our success and that our visuals should be clean and vibrant.
Bringing the Palmdream brand to life and market in the US allowed the Aux Creative team to develop a wide variety of creative – from their website and Amazon storefront to social advertisements and videos.
Posted on October 27, 2020
When Loopie Laundry came to us looking for creative strategy and campaign development, we knew we had a great opportunity on our hands. Loopie is a mobile app laundromat, connecting people who don’t have the time or desire to deal with their own dirty laundry with people who can wash and dry at home and earn money doing it.
In today’s world, where there’s a new app almost every day, we knew we had to develop a campaign that communicated Loopie’s incredible value, in a way that was compelling and easily digestible.
We created a series of static images as well as an animated explainer video incorporating Loopie’s branding with iconography and easily relatable visuals in order to capture our audience’s attention in a dynamic, eye-catching way. Direct, value-driven copy called to an audience of modern, busy people looking for a solution to their laundry problems.
Posted on October 27, 2020
In the beginning of November, Wave came to us with the desire to produce a digital campaign in support of their Cyber Monday sale launching at the end of the month. Their goal was to generate awareness, elevate the Wave brand, and produce a high volume of orders as a result of their promotion their biggest sale of the year.
Using a multi-channel approach for digital assets, including Google Display Network, programmatic, Facebook, Instagram, Reddit, Facebook, Snapchat and YouTube, we developed a mix of static and animated creative that highlighted the promotion and showcased fun holiday elements.
Having relied heavily on static assets in the past, the addition of animated creative for the Cyber Sale
campaign really brought Wave’s brand to the next level, generating huge spikes in impressions, awareness, and sales during the 10 day promotional period.
Posted on October 13, 2020
When Westbrook Media’s team approached us with the task of developing an integrated campaign centered around a new clothing line from Will Smith, inspired by The Fresh Prince of Bel-Air and iconic 90s apparel, we jumped at the opportunity.
Bel-Air Athletics had done one small, limited-edition clothing drop previously with nopaid media supporting the launch. For their second, larger launch inspired by the much-loved 90s sitcom, the team wanted to explore a targeted paid media campaign in addition to Will Smith’s wide-reaching organic presence.
Our goal was to highlight the special collection while appealing to both a nostalgic audience with an affinity for 90’s style and modern tastemakers in the streetwear scene. Aux Creative developed assets for Facebook, Instagram and YouTube to support Add3’s media efforts. We enhanced client-provided photography and video assets featuring Bel-Air Athletics apparel with recognizable and nostalgic elements like VHS effects, the original Mac OS windows, and collectable basketball cards.
The results included incredibly high ad engagement, revenue numbers that surpassed our client’s goals, and creative that embodies the word fresh.
