Case Study 005

DirtFish Web Design & Development

  • Creative StrategyCreative
  • Web Design & DevelopmentWeb Design &

In late 2019, DirtFish came to us seeking a reimagined website to complement their planned shift in focus to editorial content beginning in January 2020. DirtFish sought to become the global destination for rally news. With less than an 8-week timeframe before launch, Aux Creative jumped right in!

Our goal was to transform the homepage into a dynamic showcase of all things rally – from news and podcast features to driver rankings and upcoming worldwide events. Additionally, the homepage couldn’t leave out the original core of DirtFish’s business, their renowned rally driving school.

The reimagined DirtFish website highlights vibrant photography and video, an easy-to-understand navigation and content structure, and news magazine-style features like pull quotes, photo galleries, and more. On the backend of the site, the many contributors to DirtFish can now quickly design article pages using the modular “content block” structure we custom-developed, and the homepage elements can be arranged to feature content that aligns with seasonality and overall business goals.

DirtFish Homepage

DirtFish Mobile Screens


All elements of the design were approached through the lens of providing an impeccable experience for readers. looks amazing for mobile, tablet, and desktop users.

DirtFish Editorial Content

“We approached Aux Creative with a seemingly impossible task: completely redesign, rebrand and restructure our website to accommodate a new side of our business…and do it in less than two months. They didn’t blink. And, they delivered more than we could have expected. The launch date came, and they hit it out of the park. We had a brand new editorial website with the latest features perfected and ready to go on that day. Over the two months (which included a shortened week for Christmas), Aux worked diligently with the DirtFish team to create an enjoyable online experience that met all of the requirements that we went to them with. From the design process and functionality of the site all the way until the day we flipped the switch, they were in constant contact to ensure we were happy. I can’t say enough positive things about Aux and their team. After years of working with so many flaky developers and designers that had gone over budget, beyond the drop-dead date and didn’t communicate well, we had a bad taste in our mouth. Aux completely changed that for us. They proved that there are amazing ones out there. I wouldn’t recommend any other agency to do this work for you.”

– Trevor Wert, Director of Marketing

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300% Page view Increase DirtFish

Since launching in January 2020, page views have increased about 300% over same time last year. 

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600% Session Increase Dirtfish

Sessions per month have increased nearly 600% over same time last year since the launch of the reimagined DirtFish website. 

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29% Improved Bounce Rate Dirtfish

Bounce rate has improved by 29% over last year, a testament to users finding relevant and engaging content quickly on the new

Case Study 005