Case Study 006

The Filson Journal Web Design & Development

  • Creative StrategyCreative
  • Web Design & DevelopmentWeb Design &

In 2019, Aux Creative worked with Filson to reinvent and replatform their online editorial experience. The Filson brand has a rich history of outfitting bold adventurers and producing award-winning storytelling in their print catalogs. However, their online blog didn’t provide them the flexibility needed to bring these stories to life in the digital space.

After the redesign, The Filson Journal showcases bold photography, magazine-style features like pull quotes, and better integration to the Filson eCommerce experience. Additionally, the backend of the blog was developed to give the editors at Filson maximum flexibility. The team can now arrange the homepage based on seasonality and their content calendar. And, every element on the article pages can be customized to feature content in a way that aligns with the quality of design and detail that the Filson team puts into other aspects of their business.

The Filson Journal Homepage

Filson Journal Mobile


It was critical to the Aux Creative team to design an experience that read beautifully on both mobile and desktop devices.

Filson Editorial Page Content

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195% Page View Increase Filson

The Filson Journal increased their percentage of page views from 1.14% in 2019 to 3.36% in 2020.

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48% Time on Site Increase Filson

Year-over-year, the Filson Journal has increased their average time on site by 48%. 

Case Study 006