- Web Design &
Palmdream’s ownership approached Aux Creative to help them launch their coconut water brand in the US market via Amazon. Our challenge was to take an established brand in other parts of the world and reinvigorate it, specifically tailored for the US consumer and Amazon marketplace.
We began with market research to help identify key messaging pillars for our audience with the goal to awaken their taste buds to the way coconut water should taste. We identified that focusing on Palmdream’s premium taste and social responsibility would be key in our success and that our visuals should be clean and vibrant.
Bringing the Palmdream brand to life and market in the US allowed the Aux Creative team to develop a wide variety of creative – from their website and Amazon storefront to social advertisements and videos.
We wanted the Palmdream website to make a splash and showcase the vibrance and freshness of the premium coconut water brand. The Aux Creative team leveraged reactive parallax features, 3D bottle showcases, large imagery and custom CTA buttons to give the website a fresh look and feel.
As part of our work with Palmdream, we were tasked with developing their presence within Amazon. Aux Creative designed a custom storefront with large, vibrant imagery and individual landing pages for each of Palmdream’s three flavors. To better tell the brand’s story, we designed A+ content to speak to Palmdream’s sustainability and use of single origin coconuts