- Creative Content
In the beginning of November, Wave came to us with the desire to produce a digital campaign in support of their Cyber Monday sale launching at the end of the month. Their goal was to generate awareness, elevate the Wave brand, and produce a high volume of orders as a result of their promotion their biggest sale of the year.
Using a multi-channel approach for digital assets, including Google Display Network, programmatic, Facebook, Instagram, Reddit, Facebook, Snapchat and YouTube, we developed a mix of static and animated creative that highlighted the promotion and showcased fun holiday elements.
Having relied heavily on static assets in the past, the addition of animated creative for the Cyber Sale
campaign really brought Wave’s brand to the next level, generating huge spikes in impressions, awareness, and sales during the 10 day promotional period.
The Cyber Sale assets resulted in a 50% increase in click-through rate (CTR) during the sale.
The creative across all channels drove 848 orders in two weeks, a 103% increase over the previous two weeks.
Instagram Stories creative, specifically, drove a 65% increase in landing page views in comparison to the previous week. We attribute this increase to a focus on creative specific for this channel.